RESUME
Among my colleagues, I’m known as the one who thinks beyond the brief, quickly creating collaborative marketing solutions that over deliver more than is expected.
My background lies in communications management and brand development as well as motivating teams to create forward-thinking, cutting-edge brand campaigns and services for a variety of clients. Challenging graphic designers, video editors, and other creatives to identify innovative approaches and improved solutions to design challenges is what drives me.
​
Highlights of my experience include…
Advanstar Communications, a well known B2B media company, depended on me to lead design teams in multiple global locations and maintain brand consistency throughout the organization
My time at Ethnos360 was dominated by the responsibility of leading all aspects—from conceptualization to implementation—of a complete name change and brand creation.
With my keen ability to evolve conceptual campaigns and marketing projects, combined with my in-depth experience in team collaboration, I am prepared to excel in providing outstanding creative direction.
Professional Experience
PRESENT- 2018
Northland College
SENIOR GRAPHIC DESIGNER
Designed and developed graphics and collateral for Advancement appeals and events that have generated over $1.4 million annually
Created Admissions collateral material including viewbook, stickers and apparel that motivated perspective students to enroll
Maintained visual brand integrity of the college through unique designs and creative problem solving, keeping the college brand top of mind with students, alumni, donors and prospective students
Conceptualized and designed two college magazines using the Adobe Creative Suite that visually tell the institution’s story, maximize readership, and increase giving during global crisis
2018-2014
Ethnos360
COMMUNICATIONS DIRECTOR
Led brand management and in-house design team to create a cohesive organizational message and brand visual identity, resulting in a successful re-branding campaign that built new engagement, increase awareness and build enthusiasm
Supported strategic positioning with relevant messages relevant to key audiences
​
Developed communication and marketing strategies to support global organizational goals that increased brand recognition and affinity
​
Planned events for stakeholders, including name change launch event simulcast in more than 5 countries, and organization 75th Anniversary celebration, leading to increased audience engagement
2014-2011
Digi-Key Electronics
MANAGER OF CREATIVE PRODUCTION
Developed, managed, and implemented marketing plans and budgets through creative activities that have led to increased sales, market share, and acclaim
Ensured brand and logo consistency within the corporation and with sponsors, partners and events, helping position Digi-Key as a leader in the electronics industry
​
Oversaw all asset creation, management, and distribution for maximum impact and reach of our messages, with a focus on customer value
2011-1999
Adavanstar Communications
CORPORATE CREATIVE DIRECTOR
Managed brand across all B2B touch points, including print, web, and shows and media
​
Created a consistent brand experience for B2B audiences with a unified voice, look and feel throughout the company
Planned and executed trade show event themes and designs including attendee and exhibitor receptions. Trade show events were highly rated by over 90k attendees
SKILLS
